Coaching is enjoying a rapid upward trajectory – with a rise in professionals entering the industry, as well as individuals, business owners, executives and even romantic couples seeking highly knowledgeable and qualified coaches, experts are projecting exponential and explosive growth from this year to 2022 and beyond.
What’s in the future for you as a coach?
Go niche. As a coach, this would be an exciting move for you. Going niche allows your uniqueness to shine.
If your background is in mindset and transformational coaching, your abilities will shine when helping those with an interest in improving their own positive psychology, as well as those who are seeking to become more conscious and aware of their contribution to the world.
As you fill the role of coach for individuals who fit within a niche market, your knowledge and experience will make you a highly sought-after professional, especially if you’ve personally faced complex problems and discovered solutions that will be of massive benefit to the roster you serve.
A global client base. Traditional therapy – and coaching – had been delivered face-to-face in years past. Today, as more millennials seek coaching services, delivery has undergone a massive shift and will continue to do so – coaching must now be provided on the medium of the individual’s choice, which is often through a digital platform.
Digital communication on mediums like Zoom are rapidly becoming the preferred method for coaches and clients alike; it permits individuals to seek out and hire their ideal and chosen coaches from anywhere in the world. It also significantly reduces costs once related to travel, and schedules are more easily accommodated. Digital communication provides immediate feedback, easy access – and an instant gateway to a global clientele.
Content marketing will be king. How do you, as a coach, promote your services?
Simple. You’ll tell your story.
Content marketing is projected to be the primary method of promotion in the coming years, because it allows you to position yourself as the expert through the sharing of your own story. Strategic messaging via social media and professional websites can and will aid you in appealing to your niche markets and preferred demographics. For those who are resistant to cold calling and more traditional forms of selling, content marketing has great benefit: you can carefully craft your message and deliver it in your own voice, all on your own time frame. You can respond and engage with clients even before they’ve signed on – what better way to establish trust and authentic relationships?
The future of coaching is here. It wouldn’t be surprising, then, if a new social media platform dedicated exclusively to coaching were to arise in the near future. As we are already socially and digitally inclined — after all, 2 billion of us use social media on a regular basis — there is enormous potential for coaches to reach a massive and engaged audience on a platform created specifically for coaching.
Take our word for it. It’s coming.