I’m a new coach. Why do I need a niche?

“Coaching,” for those unfamiliar with the term outside of sports, can be a challenge to sell. That’s because people don’t really buy the idea of coaching, as they might therapy — because, after all, coaches don’t necessarily unearth childhood issues and they certainly don’t promise to resolve trauma or help people recover from mental illness. Coaches do not diagnose and do not provide advice.