“Coaching,” for those unfamiliar with the term outside of sports, can be a challenge to sell. That’s because people don’t really buy the idea of coaching, as they might therapy — because, after all, coaches don’t necessarily unearth childhood issues and they certainly don’t promise to resolve trauma or help people recover from mental illness. Coaches do not diagnose and do not provide advice.
Some coaches leave executive or higher-level positions that brought with them impressive contact lists and leads; other new coaches, who are possibly recent graduates of coaching schools or who may never have created a funnel before, may be willing to entertain the idea of starting with onboarding friends and family members as their first clients.
Appreciation – the act of noticing and acknowledging the people around you and the things they do in a positive, grateful way – is a muscle. And it’s one you’re best to exercise often, until it’s a natural skill.
While you’re building your business, you’re probably buried in the minutiae and administrative details: figuring out how to use spreadsheets, considering your pricing structure, what to add to your website, how to buy Facebook ads.